Revenue
$1.42MUp 18.7%Performance
Deep performance insights across your business.
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Business snapshot
View full reportSpend
$380KUp 12.4%ROAS
3.74xUp 15.8%Gross profit
$884KUp 19.2%Orders
8,398Up 14.1%AOV
$169.45Up 3.2%Product momentum
View all productsTop riserOcean Mineral CleanserUp 48.3% revenue
Biggest slipVitamin C SerumUp 27.1% revenue
Performance trend
Revenue Spend
Email performance
View full email reportOpen rate38.6%Up 4.2%
Click rate6.1%Up 0.7%
Placed order rate1.2%Up 0.2%
Revenue$214KUp 22.3%
Top performing emailVIP early access emailMay 16, 2024
45.2%7.4%$46KPaid performance
View allSummer Drop Meta adMeta Ads
4.82x$212KUp 32.1%VIP early access campaignMeta Ads
4.21x$168KUp 28.4%Lookalike audience adMeta Ads
3.91x$126KUp 17.8%Top losers
View allRetargeting carousel adMeta Ads
1.19x$18KDown 34.2%Broad audience adMeta Ads
0.91x$12KDown 26.6%Interest expansion adMeta Ads
0.76x$9KDown 21.3%What's holding performance back
View all insightsHigh cart abandonment
72% of carts created in the last 7 days didn't convert.
Retargeting underperforming
ROAS is down 24% across retargeting campaigns.
Low email engagement
Open rates are below your 30-day average.
Ad fatigue detected
Frequency is high and CTR is declining on 3 campaigns.
Top performing SKUs
View allTop campaigns
View allTop creatives
View allTip from CTRL Room Increase budget on your top 2 campaigns to maximize ROAS while performance is strong.
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